Real Time With... Designers Day 2009
Video Index

Here is a listing of all the videos from this show. Click on a thumbnail or video title to view a video.
PCB
Advanced Circuits, John Yacoub

Advancing Regardless of the Economy
If there's one sector of the industry that's fared better than most, it's quick-turn prototyping. Even though OEMs have cut back their production orders, they are still spinning new designs to prepare for an eventual return to health. Advanced Circuits CEO John Yacoub sits down with PCB007 Editor Steve Gold to discuss how his company is faring in 2009.
Graphic Plc, Rex Rozario

Fabricators Pushing DfM Agenda
The leader of one of Europe's strongest PCB fabrication companies weighs in on the importance of design to his operation. Graphic Plc Chairman Rex Rozario believes PCB manufacturers must be pro-active when it comes to ensuring designs are not merely dreams, but that the designs can be made cost-effective. He also weighs in on how his company is doing during the current global recession.
Hunter Technology, Joe O'Neil

Weathering the Storm
Joe O'Neil, Hunter Technology President, discusses when and how this recession affected his business. O'Neil explains what his company has done to adjust to new market realities and how business has been positioned for the recovery.
Rogers, Michael Coll

Three New High-Performance Laminates
Rogers announces the introduction of a new "foamed" PTFE laminate for radar applications, a new low loss resin with great adhesion to ultra smooth copper and a new, high-temperature laminate compatible with lead-free processes.
Strategic Technology, John Andresakis

Latest Innovations in Printed Electronics
Following up on last year's discussion, John Andresakis, Vice President of Strategic Technology, updates us on the latest innovations in this rapidly changing industry. Is printed electronics a threat to the PCB industry? Listen and find out.
EMS
BFK Solutions, Barbara Kanegsberg

"The Cleaning Lady": PCB Cleaning is Not Just an Assembly Issue
Cleaning PCBs is becoming increasingly important. BFK Solutions President Barbara Kanegsberg, aka "The Cleaning Lady," sits down with EMS007 Editor Steve Gold to talk about how cleaning issues at the assembly stage can actually be alleviated at the design stage.
National Instruments, Vincent Accardi

Design Tool Vendor Hopes to Be Part of Another Circuit Solution
National Instruments Electronics Workbench Group is in the business of selling design tools. But, recently, the group joined a partnership of companies seeking to create a design ecosystem with the collective goal of simplifying and streamlining the design process for OEMs. General Manager Vincent Accardi elaborates on why his company is participating and what expectations lie ahead.
Trilogy Circuits, Mark McCrocklin

EMS Management Meetings Prove Fruitful for Participants
Although the press cannot attend the EMS Management Meetings, we can talk to participants. Trilogy Circuits Vice President Mark McCrocklin offers his perspective on these meetings. Of particular interest is what he learned about the U.S. government's R&D Tax Credit and how his company, and others, can take full advantage.
askbobwillis.com, Bob Willis

What's Left to be Done in Lead-Free?
Although some might surmise that most of the hard work is complete when it comes to lead-free assemblies, the truth is that much is left to accomplish. Noted industry instructor Bob Willis offers his thoughts on what we should keep an eye on when it comes to lead-free.
Design
Bogatin Enterprises, Eric Bogatin

Debunking Power Distribution Myths
Eric Bogatin, the "signal integrity evangelist", is on a quest to correct the many myths in signal integrity. Bogatin explains some of the misconceptions surrounding power delivery systems and why these problems are finally getting the attention they deserve.
DfR Solutions, Dr. Craig Hillman

Course Teaches Design for Reliability
Design for Manufacture is a fairly popular term, but what about Design for Reliability? On Designers Day, Dr. Craig Hillman, CEO of DfR Solutions, taught a class on how designers can actually design to eliminate reliability issues. Find out some of Dr. Hillman's ideas on how designers can be more assembly-friendly.
Digi-Key, Dave Doherty

Design Ecosystem Offers Simple Solution to Bridge Supply Chain Design Gaps
One of the more interesting new concepts discussed on Designers Day is a design ecosystem where design is streamlined with other downstream functions like PCB procurement and parts ordering. Digi-Key Vice President Dave Doherty elaborates on his company's participation in what could prove to be an invaluable tool for OEM design engineers.
IPC, Vern Solberg

New IPC Standards on Design for Assembly
Vern Solberg and his committee are working on the new IPC-7093 specification which will define board assembly design features for bottom terminal packaged parts. This new specification will address many assembly yield and reliability challenges for semiconductor packages.
Mentor Graphics, Happy Holden

Free PCB Design Training Available
The downturn is the perfect time to upgrade your design skill set. Happy Holden describes a handful of free online training documents and courses that might you prevent a lay-off. Or, as Happy says, you'll at least be the last one laid off and the first one rehired.
National Physical Lab, Christopher Hunt

Author Earns Honorable Mention for Copper Dissolution Paper
Dr. Chris Hunt of The National Physical Laboratory in the U.K. authored two excellent papers for the IPC Apex and Expo Technical Conference. One addresses reliability testing; the other earned Honorable Mention and covers copper dissolution. Dr. Hunt discusses key points of both papers during our Designers Day coverage.
PCBDesign007, Kelly Dack

Is Designers Day Becoming an Important Industry Event?
Designers Day hasn't been around as long as some other design events. But while other conferences seem to be losing steam in the market, Designers Day seems to be gaining momentum. PCBDesign007 Editor Kelly Dack offers his perspective, which comes from participating in the event last year as an OEM designer and covering it this year as a video journalist.
Speeding Edge, Lee Ritchey

Layer Count--It Matters!
Rising speed and edge rates can sabotage efforts to reduce cost by reducing layer count. Lee Ritchey explains important performance issues that need careful consideration before sacrificing layers to save costs up front.
Sunstone CAD, Nolan Johnson with  Kelly Dack

Profit Begins With Design
Of all the catchy "design for..." abbreviations in the industry, Design for Profitability (DFP) may be the most critical. Guest Editor Kelly Dack and CAD Product Marketing Manager Nolan Johnson of Sunstone Circuits discuss the need for PCB designers to take an active role in controlling costs downstream.
Featured
Advanced Circuits, John Yacoub

Advancing Regardless of the Economy
If there's one sector of the industry that's fared better than most, it's quick-turn prototyping. Even though OEMs have cut back their production orders, they are still spinning new designs to prepare for an eventual return to health. Advanced Circuits CEO John Yacoub sits down with PCB007 Editor Steve Gold to discuss how his company is faring in 2009.
BFK Solutions, Barbara Kanegsberg

"The Cleaning Lady": PCB Cleaning is Not Just an Assembly Issue
Cleaning PCBs is becoming increasingly important. BFK Solutions President Barbara Kanegsberg, aka "The Cleaning Lady," sits down with EMS007 Editor Steve Gold to talk about how cleaning issues at the assembly stage can actually be alleviated at the design stage.
Bogatin Enterprises, Eric Bogatin

Debunking Power Distribution Myths
Eric Bogatin, the "signal integrity evangelist", is on a quest to correct the many myths in signal integrity. Bogatin explains some of the misconceptions surrounding power delivery systems and why these problems are finally getting the attention they deserve.
Bristlecone, Richard Snogren

Hands-On Training for PCB Technology
Richard Snogren of Bristlecone and CRANE have assembled an all-star cast of experts to create a hands-on training program for PCB process engineers and designers.
Capital Technologies, Paul Emello

How Economic Pressures Mold Mergers and Acquisitions
Emello talks to Dan Beaulieu about how the economy has affected the mergers and acquisitions side of the business. A very candid interview about who Emello thinks will make it…and who will not.
DfR Solutions, Dr. Craig Hillman

Course Teaches Design for Reliability
Design for Manufacture is a fairly popular term, but what about Design for Reliability? On Designers Day, Dr. Craig Hillman, CEO of DfR Solutions, taught a class on how designers can actually design to eliminate reliability issues. Find out some of Dr. Hillman's ideas on how designers can be more assembly-friendly.
Englemaier Associates, Werner Engelmaier

The Czar of Reliability
Its not just increased solder joint reliability problems lead-free solder introduces, its also reliability of the laminate. Werner Englemaier discusses the increased reliability problems with lead-free, and some solutions.
Graphic Plc, Rex Rozario

Fabricators Pushing DfM Agenda
The leader of one of Europe's strongest PCB fabrication companies weighs in on the importance of design to his operation. Graphic Plc Chairman Rex Rozario believes PCB manufacturers must be pro-active when it comes to ensuring designs are not merely dreams, but that the designs can be made cost-effective. He also weighs in on how his company is doing during the current global recession.
Hunter Technology, Joe O'Neil - Keynote

Designers Day Keynote Wrap-Up
Hunter Technology President Joe O'Neil gave the keynote speech at Designers Day 2009. As the head of an EMS company, O'Neil has a unique viewpoint on PCB design. He details the current and future state of design, and why the PCB designer is so important to product development.
IPC, Denny McGuirk

What to Expect This Week in Las Vegas
This year's IPC APEX and Expo is not business as usual. IPC President Denny McGuirk discusses what attendees--and Real Time with...IPC viewers--can expect here in Las Vegas. He also reveals where the exhibition will be held in 2010.
IPC, Dieter Bergman

Fresh New Buds on the PCB Documentation Tree
Dieter Bergman looks forward to fresh growth on an already well-established PCB specification, as IPC-2615 prepares to fold into the IPC-2610 documentation family.
IPC, Fern Abrams

IPC Addresses Concerns Over New Standard, Appeals for Industry Participation in Capitol Hill Day
IPC Director of Government Relations & Environmental Policy Fern Abrams has a busy week here in Las Vegas. Along with committee meetings, she is addressing concerns over a controversial new halogen-free standard, J-STD-709. Find out her perspective, along with why IPC's Capitol Hill Day in May could mean more to your company than you might think.
IPC, Vern Solberg

New IPC Standards on Design for Assembly
Vern Solberg and his committee are working on the new IPC-7093 specification which will define board assembly design features for bottom terminal packaged parts. This new specification will address many assembly yield and reliability challenges for semiconductor packages.
PCBDesign007, Kelly Dack

Is Designers Day Becoming an Important Industry Event?
Designers Day hasn't been around as long as some other design events. But while other conferences seem to be losing steam in the market, Designers Day seems to be gaining momentum. PCBDesign007 Editor Kelly Dack offers his perspective, which comes from participating in the event last year as an OEM designer and covering it this year as a video journalist.
Rogers, Michael Coll

Three New High-Performance Laminates
Rogers announces the introduction of a new "foamed" PTFE laminate for radar applications, a new low loss resin with great adhesion to ultra smooth copper and a new, high-temperature laminate compatible with lead-free processes.
Speeding Edge, Lee Ritchey

Layer Count--It Matters!
Rising speed and edge rates can sabotage efforts to reduce cost by reducing layer count. Lee Ritchey explains important performance issues that need careful consideration before sacrificing layers to save costs up front.
Sunstone CAD, Nolan Johnson with  Kelly Dack

Profit Begins With Design
Of all the catchy "design for..." abbreviations in the industry, Design for Profitability (DFP) may be the most critical. Guest Editor Kelly Dack and CAD Product Marketing Manager Nolan Johnson of Sunstone Circuits discuss the need for PCB designers to take an active role in controlling costs downstream.